Social Media Management

Facebook and Instagram both have an average of 1.9 billion daily users.  You need to be there daily too.

We can work with you to identify the social media networks that work best for your industry and provide relevant social media marketing strategies to make sure they’re working for you. Let us help you become an online influencer in your industry by delivering engaging content that increases followers, and drives word-of-mouth referrals.

Our social media services include basic consulting, strategy design and implementation, and full account management.

DAY-OF SOCIAL MEDIA COORDINATOR

Planning an event and want to share it in real-time on social media? We got you.

For many in-person events, it is crucial to share the event on social media as it’s happening, to engage prospective future attendees, fulfill sponsorship obligations and capture all of your hard work in the moment. When producing an event it’s practically impossible to be available to snap photos, produce videos, and be sharing and posting in real-time, while tagging other accounts and optimizing your content effectively. That’s where we come in.

We’re available to attend the event and be behind the scenes sharing the action while the day unfolds, alleviating you from the burden and ensuring your event is as successful on social media as it is offline.

PRODUCT PHOTOGRAPHY

People remember 80 percent of what they see, and just 20 percent of what they read.

The power of an image is hard to ignore, and if you're not showcasing accurate, high quality images of your products then you could be losing out. We all know a picture is worth a thousand words and the better your stuff looks the more likely consumers will want to buy it. We can help you stage your products and get professional images that accurately show off your business or services. Whether you have an e-commerce store or just want to drive traffic to your business good product photography is a must!

EVENT PROMOTION &
marketing campaigns

Are you hosting an event, launching a new product or service, or developing a fresh campaign and don’t have the bandwidth to market it? We’ve got you covered.

We’ll create full scale marketing plans to help you plan and execute your campaign. Let us create press releases, marketing materials, social media graphics, and more, while reaching out to the right contacts to broadcast your message most effectively.

Email marketing services

86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.

Gathering and using customer information is key to understanding your audience and communicating the benefits of your product and services. We can help you build an engaging email marketing campaign, including list development, segmentation and content creation that communicates the benefits of your products or services and builds a more meaningful relationship with your customer base. An effective email strategy will set you apart. 

content marketing

"Content is King." Bill Gates coined this quote in 1996 and it remains just as relevant today.

Content marketing should be at the forefront of your digital marketing campaign. By creating unique, high-quality and authentic content that is entertaining, useful and interesting for your consumers you will be rewarded. 

We’ll help you create great content that can improve your SEO and search rankings, add value to your products and services, encourage engagement across your existing customers, and build new leads. 

VIDEO PRODUCTION FOR
SOCIAL MEDIA

With the rise of TikTok Instagram is doubling down on video and posting static images is no longer enough.

As social networks evolve the content you are sharing there has to as well. With the rise in video over the last couple of years your social media strategy needs to incorporate more video content or you will not see engagement and growth from the platforms.

We are available to shoot video of your business and produce social media friendly videos that you can easily post across your accounts to maximize your return on investment there.

INFLUENCER MARKETING

67% of brands use Instagram for influencer marketing and businesses are making $5.78 ROI for every $1 spent on influencer marketing.

Influencer Marketing is not just a buzzword, it can be a very powerful tool. When a brand collaborates with the right influencer the brand leverages the engaged audience of the influencer. These followers are a captive, loyal group, that considers the opinion of the influencer when making purchasing decisions. This can result in a win-win between the brand and influencer when paired correctly, in a well executed content-driven marketing campaign.

Let us help your business build powerful relationships with local and regional influencers that make sense.

We’re available to pitch influencers on your behalf, plan and host influencer trips on Martha’s Vineyard, develop campaign, and manage collaborations and deliverables.

Web design & maintenance

70-80% of people research a company online before visiting the business or making a purchase with them. 

Many of your potential customers are searching for you, or your services online. It is essential that you have an up to date, functional website (yes, even on Martha’s Vineyard!).

With experience in Squarespace and Wix we can build you a simple, user-friendly website from a variety of customizable responsive designs and themes. This will ensure that all necessary information about your business can be readily available online and easily updated to guarantee accuracy.

Copywriting 

The foundation of good content marketing is good copywriting. 

Let us understand the mission and ethos of your business so we can help you better communicate your message to new and existing customers across all of your touchpoints. Consumers want to buy from brands they know. Interacting with consumers through a consistent and engaging brand voice and aesthetic is an important way to let consumers get to know your business. When they know you, they will identify with you and your purpose. And when consumers feel like they know you and can trust you, they will be more likely to patronize your business.

The text you use across your various touchpoints needs to have a consistent feel to uphold your brand image and we can provide copywriting for your blog, website, social media, and other marketing materials.

PAID ADVERTISING MANAGEMENT

As platforms make it harder for businesses to break through the clutter, paid advertising can help you stand out.

Consistently posting and engaging on social media is essential, but algorithms make it increasingly harder for businesses to get their messaging in front of new prospects.
With strategic and targeted Google and paid social ads you can increase traffic to your business and ultimately grow your company.

Let us build the right plan for you and manage an ad strategy to help you move the needle.

FOOD PHOTOGRAPHY

People eat with their eyes first.

We know that clear, brightly lit images are what sell your delicious menu across all marketing platforms. We’ll come to your place of business and photograph your food in the best way possible. We’ll edit and deliver high resolution digital images and give you the full usage rights meaning you can use the files in a variety of ways, including on your online ordering platform, providing to press, using across your website, social media, print advertising and more!

Hungry for photos? Click here to learn more.