Five Things You Need To Know/Do to Set Yourself Up for Digital Success in the New Year
1. Instagram Reels are Still Highly Engaging.
If you haven’t made your first Instagram Reel yet, promise us you will this week. Instagram Reels came about as a similar platform to Tiktok, a music based application. Brands are using Reels to promote and connect with a wider audience. When Instagram releases new features and you adopt them early, you get rewarded with engagement, and Reels is still delivering, so get going! Here’s our blog post all about Reels.
2. Update Your Digital Touch Points
What are those? They are the online interactions where a customer might engage with your business. You should know about, and control as many of them as you can. If you’ve had changes to your services, hours, offerings, or if any of your business details are out of date be sure to update your Instagram bio, Facebook About page, Google Account, website and any other places people can find you online. It’s a simple thing to do and one that can give you great insight into your customers’ journey, while building trust with prospects and giving you peace of mind.
3. Google Your Business
This brings us to actually knowing where your business is listed online and how people are finding you. If you haven’t done it recently, take the time to Google your business and see what is out there. Are there third party directory listings you need to have updated or customer reviews you missed or haven’t responded to? Be sure to set up Google Search Console, a free tool that can help you measure your website's search traffic and performance, fix issues, and improve your visibility and presence in search results.
4. Get Started Scheduling Your Content with Buffer
If you’ve met us, you know we are huge fans of the scheduling tool, Buffer. With over two dozen clients, we couldn’t function without it. It makes our life easier and allows us to schedule content across various accounts and channels so that we don’t actually have to be online all day every day. If you’re looking for a way to streamline your social media strategy, this is it. They offer a free, two week trial and after that it’s $15/month for the paid version. Worth every penny in our books!
5. Download: Remix and Transform Links into Social Media Graphics
Get the Remix app and transform your tweets, links, and stores into beautiful Instagram content. Find the app in iOS and Android. Built and maintained by our friends at Buffer.